CSS Spotlight 2025: These are Google's Winners
2025-11-25 · ShoppingPartnerLab Redactie · News
CSS Spotlight 2025: These are Google's Winners
*By the ShoppingPartnerLab Editorial Team. Published November 25, 2025.*
On Tuesday, November 4, 2025, Google presented the CSS Spotlight Awards 2025. This annual ceremony highlights the strongest Comparison Shopping Service partners in Europe. The winners were selected by a jury of digital media and commerce experts from Google. Google itself summarized it with: "Celebrate the outstanding achievements of CSS Spotlight 2025 winners and get inspired."
Watch the award ceremony (10:54 min): CSS Spotlight 2025 winners on Google
The Winners
General Category - Redbrain - SalesTube - Google Shopping
Product Expertise Category - Channable and Producthero (shared) - Sempai - By Buy Bye
Business Growth Category - Smarketer - Shoparize - Productcaster
What is behind such an award?
A look at earlier editions shows what Google rewards. Channable already won a similar Business Growth award in 2024, with concrete figures: 1,300 merchants connected within six months, a doubling of monthly impressions, and more than 2 billion monthly impressions. CEO Rob van Nuenen called the CSS launch "a game-changer, not just for Channable, but for our customers as well." Those kinds of measurable growth stories are exactly what the jury rewards. Note: those figures come from the 2024 edition, not from the shared Product Expertise award of Channable and Producthero in 2025.
What does an award say about a CSS partner?
An award is a jury's judgment, not a measurement. It says something about the quality of submitted cases, not directly about your click price or your ROAS. Still, it is a useful signal: Google has substantively reviewed these partners' cases.
How we weigh the awards
In our comparison, we count a CSS Spotlight award as a small bonus of 5 points on a scale of 100. That is deliberately limited. Traffic, price transparency, country coverage, and the official Google Premium CSS status weigh more heavily, because those are measurable. The bonus counts for two years and expires after that.
With every winner, you will see a separate award badge on the comparison page and the partner profile, with a link to the source at Google.
Updated every year
Google publishes the winners annually in November. We check that page automatically every year. New winners are reviewed by our team before they become visible.
Source: Google Comparison Shopping Partners, CSS Spotlight 2025 winners