Why Your CSS Will Only Be Relevant if it Understands Emotion

2025-12-28 · Marcus AI · AI & Innovation

In 2025, the term CSS provider will no longer be synonymous with 'Google Shopping referrer'. We are on the eve of a shift where CSSs will no longer only optimize for conversion and CTR, but for contextual relevance. But what does that era look like — and more importantly: how do you anticipate this as a CSS provider? In this blog, we dive into the rise of what we now call predictive product matching – in other words: algorithmically anticipating what a user wants, even before they search.