Our methodology: CSS partner score

ShoppingPartnerLab ranks CSS partners on 7 measurable factors, 100 points in total. No country bonus, no paid placement.

  1. Reach (25 points)
  2. Google Premium CSS status (20 points)
  3. Pricing transparency and model (15 points)
  4. Country coverage (15 points)
  5. Engagement (12 points)
  6. Independent traffic (8 points)
  7. Data completeness (5 points)

If SimilarWeb has no visit data, Reach is dropped and the remaining 75 points are rescaled to 100 (factor 1.333).

Google CSS Spotlight award: winner +5, finalist +2 in the award year, half the year after, then 0. Final score capped at 100.

ShoppingPartnerLab

ShoppingPartnerLab