What is a Google CSS partner and how does it work?
Since the European Commission's ruling in 2017, the Google Shopping landscape has fundamentally changed. A Comparison Shopping Service (CSS) is no longer a luxury but a necessity for every serious advertiser in the EU. On this page, we explain simply how the 20% discount technically works, why Google allows it, and how you can switch within 24 hours without losing any data. Note: 'CSS partner' here refers exclusively to a Comparison Shopping Service for Google Shopping, not payroll, EOR, or any other service using the same acronym.
